Sony Ericsson lifted by strong sales of the W995

Sony Ericsson has been boosted by strong sales of the W995 as it prepares to unveil an Xperia-branded Android handset.

Retail sources have informed Mobile that the W995 has been ‘flying off the shelves’ in its first month of release, after Sony Ericsson gave the device a £5m marketing push.

Sony Ericsson has been counting the costs of the W905’s software problems and the X1 Xperia’s underperformance, but the manufacturer looks set for a better second half of the year.

Sony Ericsson’s marketing manager, Dave Hilton, told Mobile: ‘We are very pleased with the way the W995 has sold, it proves there is still a strong market for people who don’t want a touchscreen, and that there is still an appetite from slider phones.’

The W995’s success looks to be followed up by an Xperia-branded Google Android phone, after a video of the device, codenamed ‘Rachael’, was leaked onto the internet.

'Rachael’ is anticipated to have the highest screen resolution ever to be found on a mobile, and will offer an eight megapixel camera, wi-fi, GPS, 3G and HSDPA all on board. The screen size is large at four inches.

In addition to ‘Rachael’, Sony Ericsson is expected to release at least one Google Android handset in the UK before the end of the year, and will also release several new handsets under the ‘Xperia’ sub-brand.

Sony Ericsson launches top-of-the-line Xperia X1

‘Xperia X1’ features a three inch wide screen and a full keyboard. Its quality metal-finish offers a sleek look. It also features Windows Mobile and a 4GB card. This new mobile can be upgraded to 32 GB..

SONY ERICSSON launched its top-of-the-line mobile phone ‘Xperia X1’last week. This touch-screen smartphone is a 50:50 joint venture between Sony and Ericsson, which would cost Rs 44, 500. This latest smartphone provides the facilities of multimedia. This new smartphone aims to serve the needs of the users related to converged entertainment and mobile web communication experience.

While speaking to the media, Anil Sethi, the Sony Ericsson India president said that Xperia X1 would offer energising communication and premium mobile experience besides world-class quality and functionality.

‘Xperia X1’ features a three inch wide screen and a full keyboard.
Its quality metal-finish offers a sleek look. It also features Windows Mobile and a 4GB card. This new mobile can be upgraded to 32 GB. The company has aimed to target the premium multi-media devices market, which is doubling every year.

Xperia X1 features a special characteristic which can be personalised through nine panel user interfaces to suit the users’ mood and lifestyle. The users can easily access content through touch-screen, switching between applications by touching one of the unique customised panels. This new windows mobile phone is also well equipped with high data transfer rate and Wi-Fi support, which would help users enjoy the entertainment. The new Xperia X1 will be available in the United States from November 28 with a price tag of $799 at Sony Style stores and other selected stores.