Samsung Electronics Unveils Largest Ever 3G Mobile Phone Lineup in China

Samsung Electronics, the world’s leading electronic producer and second largest mobile phone manufacturer, today announced an aggressive 3G marketing initiative “3GSamsung, 3G for all” at JuYong, Great Wall in China, offering 30 3G mobile phone models.

2009 is the first year of China’s 3G launch and China is the only country that has adopted three different standards used around the world. As an industry leader, Samsung Electronics introduced the “3GSamsung, 3G for all” initiative combining strategic insights and R&D investments with a well planned localization approach, reflecting Samsung Electronics’ leading position in the 3G arena both in China and worldwide.

Samsung Electronics commenced TD-SCDMA related research in 2000. As the global handset manufacturer that was the earliest to identify this as a promising standard, Samsung Electronics invested significant resources to establish its Beijing Samsung Telecom R&D Center in China, with an R&D team consisting of hundreds of talented experts. This forward-looking strategy helped Samsung lead the industry in China.

Similarly, for WCDMA and EVDO standards, Samsung Electronics has many years’ accumulated experience in both technology and marketing, establishing a leading position in China for handsets based on these technologies. Samsung Electronics will continue to introduce global leading products and launch more specialized handset models in the Chinese market.

In the second half of this year, Samsung plans to launch more products featuring 3G applications, in addition to over ten 3G models releases in the first half of the year, which included six WCDMA models, six TD-SCDMA models and nine handsets compatible with EVDO. Samsung Electronics looks forward to launching over 30 3G models in the Chinese market throughout this year, ranging from Smartphones and music and fashion mobile phones to devices that feature a full touch screen and HD recording. Samsung aims to satisfy the needs of consumers with varying tastes and preferences and successfully lead the 3G market.

As for applications, Samsung Electronics will further enhance its product development, promoting advanced 3G features such as online widgets, mobile TV and high-speed Internet access. Thanks to significant improvements in 3G network bandwidth, consumers can enjoy a spectacular 3G experience for the first time.

With its strength and confidence, Samsung is ready to lead China’s 3G market to provide benefit of “3GSamsung 3G for all,” which implies hi-tech based, meets all the major operators’ requirements, and aims to satisfy consumers across three operating standards.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.