iPhone’s Indian Reception: Small But Enthusiastic

Maharajas, rich kids, and entrepreneurs: so that’s who’s buying the iPhone in India, according to a Reuters report from the front line, which found that the launch of the iconic handset in India had “none of the mass hysteria” that accompanied its debut in the US, Europe and other parts of Asia in July.

Priced at $700-$800 in India, or twice the monthly salary of a white collar middle manager, the iPhone response was predicted. Still, it was an “enthusiastic reception,” and for those who can afford it, the phone gives them bragging rights in a country where mobile phones are still seen as “symbols of status and success,” and where the phone has already enjoyed a strong run in the black market. As 14 year-old high school student Rudra Khurana, standing in line with his father, said, “I can’t wait to show it off at school, it’s way better than having a PlayStation.”